The red dress #viralfashioncupboard


International Fashion Designers Group was found and formed in 2006 by Alexandra Gazijants. Above all, IFDG concept is the continuation of her creative and intuitive vision for beautiful design, genuine quality apparel, luxury and individuality of handpicked pieces. it`s the site u can  see the new fall-winter collection and the blog and eshop on

The dress it`s from (our new greek brand that we are going to stock from now on and it is the one that also makes one off pieces) 

Alexandra Gazijants  it is the outgoing brand for the shop… as well as these brands also sold in some other boitiques in greece and as you know we are going to sell brands that only available at. ViralFashionCupboard. We are not going to stock it any more once sold out..

This vision is reflected in a diverse and innovative line-up of new generation international designers that IFDG believes have the right qualities, originality, value and consistency in producing challenging seasonable collections.

IFDG stays true to its fundamental values with focus on spotting, encouraging, assisting and creating business opportunities at various stages of our designer’s careers. Through relevant tailor made PR /media campaigns it welcomes new collaborations for existing brands as well as building strong relationships with many promising, up and coming designers.

Developing IFDG concept to its full potential is a key to further expand and strategically build our designer’s brands presence internationally. IFDG in collaboration with Viral Fashion Cupboard showroom: Is a hiden gem of Athens.

The unique showroom concept in Athens has been created by IFDG to showcase a range of its international casual to luxury brands all under one roof. Only a few pieces are celected to be showcased. The showroom and its concept is created and run by Alexandra Gazijants, also with the help of its own inhouse blogger and stylist Oanna from Oannafashionsimbol.

Viral Fashion Cupboard stocks only the high end quality international brands that are not available elsewhere in Athens or Greece. Therefore it is the only hub of fashion collections of this kind based here in central Athens. It serves as a great platform for celebrities and their stylists for more innovative approach to style and new styling ideas. The compettitive price tags is another key element of the concept.

Come to visit us at Viral Fashion Cupboard (VFC) at Porinou St, 5, Acropolis, Athens

Find us on Insta:beachside_stories

And the botique   Insta: viralfashioncupboard



Dress –Here Here 

Shoes – Konstantina Tzovolou

Jacket – Shein

Bag –

14 thoughts on “The red dress #viralfashioncupboard

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